The Downfall of ClubHouse

What happens when you take exclusivity out of anything? It crashes! The exclusivity brings curiosity. Curiosity makes the eagerness of individuals more and more. Hence the need to be a part of this exclusivity makes people feel important or exclusive in some manner.

ClubHouse, the invite-only social media vocal-only platform, surfaced in 2020. With COVID-19 rising and the world facing lockdowns, ClubHouse quickly became famous. At that time everyone was looking to be invited to get on the application and listen to their favorite speakers live.

Throughout the COVID tenure, ClubHouse was a fun place to be. It was becoming the most used top trending social media platform which featured top trending and insightful discussions. It became more popular with Mr. Elon Musk doing a podcast show on it. Influential people started gathering to give their talks.

The exclusivity of the social media application was so much that this app was only available for download on iOS devices. Even with these limitations, this application had around 10 million users by Feb 2021. Out of many, here is a list of reasons for ClubHouse success:

1. It’s exclusive, you need to be invited to use the app: This is the only reason why this application became famous as everyone wanted to be on it. The only hurdle was that you can’t join the platform until you have been invited.
2. It’s limited to the iOS platform only: Even if you get invited, you need to have an iOS platform to access this application.
3. You can get in touch with any celebrity: All the celebrities from radio, TV, news, movies, influencers, and self-made millionaires were using this platform to come up and do their show where they could communicate with millions of listeners.
4. It was designed to provide live audio content: CubHouse is the only platform that provides an audio-only conversation with an unlimited amount of people listening to you at one time. This enabled listeners to get to listen to them and get inspired by their talk and also admire them.

But with time ClubHouse is riding a ride downhill. Listeners are moving and the occupancy time is reducing drastically. But what exactly happened with ClubHouse? How can an emerging social media app which made hipe suddenly start to go down? Why were people moving away from ClubHouse?

We have to dig a little deeper to understand the reason and here is why ClubHouse is facing a decline. There must be several reasons but here is a list of top reasons for ClubHouse to fall.

1. Social Distancing is still there but lockdown is not: ClubHouse was a social media app that went famous in lockdown. Now we have to understand that people were restricted to travel and were practically locked indoors. They needed something or someplace to interact with. The only connection they had was the voice and that’s what made this application famous. With the ease in lockdown and people going back to normal life, now ClubHouse needs to come up with a new strategy to survive the marketing.
2. Competition with rivals: It has been reported that LinkedIn is working on bringing their voice-based application (https://techcrunch.com/2021/03/30/linkedin-confirms-its-working-on-a-clubhouse-rival-too/). Imagine every existing social media platform coming up with its voice-based application extensions. ClubHouse needs to go big or completely go out of business.
3. Too many alerts and distractions: Okay, here is the most annoying feature of the application. Everyone you follow on this application, when creates a room or start a conversation, you get a notification, even if the room is having an irrelevant conversation. This is annoying and a lot of people have reported that they were annoyed with these notifications.
4. Exclusivity is gone: With the exclusivity gone, now everyone can get access to the application without being invited to the platform. This took the charm out of it and now influential people are looking to move on to other platforms.

All these four reasons are why ClubHouse is going down. Have you ever used ClubHouse? What do you think about ClubHouse?

Let me know with your reviews about ClubHouse.